Beyonce Takes 2013

By Chris McPherson

beyonce-superbowl

I just came to a conclusion about Beyonce. Everyone’s saying she didn’t need to promote her album.

But truly, she really did.

*the pepsi deal*

*the inauguration*

*the lip-sync debacle*

*the live performance at the press conference*

*the destiny’s child super bowl reunion buzz*

*the superbowl*

*life is but a dream*

*bow down*

*grown woman*

*H&M/standing on the sun*

*turnt on the dream’s album (yawn – his album, not the song)*

*part 2 (on the run)*

*cuba*

*the countless leaks of random info (that was usually false)*

Everyone was waiting for her to say something about music in 2013. But it all sounds like a heavily sly and intricate plan. Not your traditional press tour, but this could have been one of the most carefully strategized covert operations pop music has ever seen. The CIA can take some tips from this.

Meanwhile, Pepsi is like, “I paid for all this shit.”

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